The Insurance industry is undergoing a dramatic and necessary disruption. This disruption serves two purposes, one, to allow insurance to be offered at a microlevel and to a market that was hitherto underserved and two, to ensure that the customer is more intimately engaged. A few weeks ago I looked at how technology is disrupting the Insurance industry in Africa and how micro insurance promises to save Africa. If you missed it, read it here . In this piece, we want to suggest five ways an incumbent in the Insurance industry can change and survive. We will be using the example of the Kenyan market, one of the most vibrant in the African continent. 1. Develop a digital strategy In doing this, lies the evolution of the strategy. We have seen it evolve from a static plan covering multiple years, to a flexible plan that adapts to a changing environment. Today, there is a rising demand for more strategic thinkers across organizations, as opposed
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